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Strategy Briefing

Apparel and Footwear Retailing in Japan: Trends and Prospects

28 pages, Apr 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Despite a fleeting Abenomics-fuelled boost in consumer confidence providing some respite in 2013, the Japanese apparel and footwear retailing market remains plagued by poor demographic and economic conditions. In this tough climate, innovation in product development and retailing concepts has become the key focus. This report assesses Japan’s apparel and footwear retailing landscape, pinpointing where the elusive growth lies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Japan: A fading star in a dynamic region

Japan’s position as the world’s third largest apparel and footwear market is being jeopardised by its weak economic and demographic conditions. The country’s growth prospects are greatly overshadowed by neighbouring markets in Asia Pacific.

Japan’s middle-income earners pressured

A prolonged period of weak income growth has put Japan’s middle-income consumer base, which constitutes over half of the country’s population, under pressure. Planned VAT increases pose a further threat to spending power.

Retail polarisation boosts sales at top and bottom of market

There is a strong trend in Japan for selective shopping - income pressure is encouraging consumers to choose economy and discounted products for everyday items, but a desire for luxury brands still exists.

Japanese brands lead sales

Japanese retailers such as Fast Retailing Co Ltd and Shimamura Co Ltd have a strong foothold on the local apparel and footwear market, due to better understanding of local tastes and focus on innovation.

Innovation is paramount

Providing consumers with a constant stream of novelty both in terms of products and retailing concepts has been a key strategy for sales growth in Japan, highlighted by the success of Fast Retailing Co Ltd.

Womenswear brands target working women

The increasing number of women entering the workforce has been a key driver of womenswear in Japan. Marketing initiatives and products targeting working women has become a key strategy for apparel retailers.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Shifting Distribution Landscape

Non-store retailing is a key consideration in Japan

Apparel and footwear specialists struggle to grow in Japan

Apparel and footwear specialists channel mature and consolidated

Fast Retailing Co Ltd: Relentless innovation maintains momentum

Japan’s middle-income consumers base pressured

Retail polarisation boosts sales at top and bottom of market

Luxury department store Takashimaya leads Japanese market

Improvements in non-grocery spend: Threats on the horizon?

Apparel Market Dynamics

Japan’s growth lags behind other regional economies

APPAREL market dynamics

Japan: Top 10 Apparel Companies

Japan is Fast Retailing’s testing ground

Japan: Category breakdown

Womenswear brands target working women

“Super Cool Biz” campaign shapes menswear demand

Appetite for newness in innerwear categories

Declining birth rates toughen conditions in childrenswear

Fashion and function in hosiery

Key Takeaways

Japan: Key opportunities and challenges

Report Definitions

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Megatrends

Strategy Briefing

Apparel and Footwear Retailing in Japan: Trends and Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Japan: A fading star in a dynamic region

Japan’s middle-income earners pressured

Retail polarisation boosts sales at top and bottom of market

Japanese brands lead sales

Innovation is paramount

Womenswear brands target working women

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Shifting Distribution Landscape

Non-store retailing is a key consideration in Japan

Apparel and footwear specialists struggle to grow in Japan

Apparel and footwear specialists channel mature and consolidated

Fast Retailing Co Ltd: Relentless innovation maintains momentum

Japan’s middle-income consumers base pressured

Retail polarisation boosts sales at top and bottom of market

Luxury department store Takashimaya leads Japanese market

Improvements in non-grocery spend: Threats on the horizon?

Apparel Market Dynamics

Japan’s growth lags behind other regional economies

APPAREL market dynamics

Japan: Top 10 Apparel Companies

Japan is Fast Retailing’s testing ground

Japan: Category breakdown

Womenswear brands target working women

“Super Cool Biz” campaign shapes menswear demand

Appetite for newness in innerwear categories

Declining birth rates toughen conditions in childrenswear

Fashion and function in hosiery

Key Takeaways

Japan: Key opportunities and challenges

Report Definitions

Definitions (1)

Definitions (2)

Why buy this report?

Want to find out more about this report?

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