The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2014
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As internet retailing continues to disrupt the face of apparel and footwear distribution globally, this briefing assesses the channel’s varied adoption across regions. From Asia Pacific’s bargain hunters to North America’s digital natives, this briefing looks at the consumer trends shaping shopping habits, as well as the strategies employed by leading players.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While Western Europe and North America have been the early adopters of online technology, Asia Pacific overshadowed both regions in terms of absolute value sales growth in apparel and footwear internet retailing over 2008-2013.
Consumers expect to find cheaper products online. However, as consumers become more accustomed to online shopping for clothing, multi-channel brands are able to move towards pricing more consistent with in-store.
Pure-play online retailers have a sizeable lead over multi-channel retailers in apparel internet retailing in emerging regions. They are able to focus their resources on inventory, and offer lower prices and service to customers.
In developed markets, the key strategy has been to target the omni-channel consumer, who uses a mix of store-based, mobile and desktop channels to make purchases. Retailers are looking to offer a seamless experience across all these channels.
Mobile internet retailing offers significant opportunities for future growth in both emerging regions, where desktop internet access remains limited, and mature markets, to facilitate on-the-go shopping and impulse buying.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.