Apparel and Footwear Retailing in the Digital Era (Part 2): Regional Trends

Asia Pacific dominates growth

While Western Europe and North America have been the early adopters of online technology, Asia Pacific overshadowed both regions in terms of absolute value sales growth in apparel and footwear internet retailing over 2008-2013.

Saving money is the primary pull factor in emerging markets

Consumers expect to find cheaper products online. However, as consumers become more accustomed to online shopping for clothing, multi-channel brands are able to move towards pricing more consistent with in-store.

Pure play e-tailers lead sales by a large margin

Pure-play online retailers have a sizeable lead over multi-channel retailers in apparel internet retailing in emerging regions. They are able to focus their resources on inventory, and offer lower prices and service to customers.

Omni-channel innovation in developed markets

In developed markets, the key strategy has been to target the omni-channel consumer, who uses a mix of store-based, mobile and desktop channels to make purchases. Retailers are looking to offer a seamless experience across all these channels.

Millennial consumers set the precedence for online innovation

Mobile – the future opportunity

Mobile internet retailing offers significant opportunities for future growth in both emerging regions, where desktop internet access remains limited, and mature markets, to facilitate on-the-go shopping and impulse buying.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment