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Strategy Briefing

Apparel and Footwear Retailing in the Digital Era (Part 2): Regional Trends

43 pages, Jun 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As internet retailing continues to disrupt the face of apparel and footwear distribution globally, this briefing assesses the channel’s varied adoption across regions. From Asia Pacific’s bargain hunters to North America’s digital natives, this briefing looks at the consumer trends shaping shopping habits, as well as the strategies employed by leading players.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific dominates growth

While Western Europe and North America have been the early adopters of online technology, Asia Pacific overshadowed both regions in terms of absolute value sales growth in apparel and footwear internet retailing over 2008-2013.

Saving money is the primary pull factor in emerging markets

Consumers expect to find cheaper products online. However, as consumers become more accustomed to online shopping for clothing, multi-channel brands are able to move towards pricing more consistent with in-store.

Pure play e-tailers lead sales by a large margin

Pure-play online retailers have a sizeable lead over multi-channel retailers in apparel internet retailing in emerging regions. They are able to focus their resources on inventory, and offer lower prices and service to customers.

Omni-channel innovation in developed markets

In developed markets, the key strategy has been to target the omni-channel consumer, who uses a mix of store-based, mobile and desktop channels to make purchases. Retailers are looking to offer a seamless experience across all these channels.

Millennial consumers set the precedence for online innovation

Millennial consumers remain the most digitally connected market segment, making them a compelling target for apparel and footwear internet retailing. Engaging these consumers through innovative social media initiatives is key.

Mobile – the future opportunity

Mobile internet retailing offers significant opportunities for future growth in both emerging regions, where desktop internet access remains limited, and mature markets, to facilitate on-the-go shopping and impulse buying.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives

Key findings

The Global Picture

BRICs push global apparel and footwear sales ahead

Internet retailing becomes a force to be reckoned with

Northern hemisphere dominates online sales…

…but intra-regional penetration is uneven

The global scoreboard

The Asian Sensation

Asia Pacific is home to a diverse online consumer base

Japan races ahead with m-commerce adoption

China’s bargain hunters and luxury aficionados boost online sales

Snapshot of the Chinese online consumer

Tmall: A do-or-die strategy for international brands in China?

India’s fashionable urbanites follow in China’s footsteps

Digital Newcomers

Latin America: Digitally savvy, but slow on e-commerce uptake

Brazil’s leading retailers test the online waters

Online appetite cautious but growing in Eastern Europe

Postal services a stumbling block in Russia

E-commerce grows in tandem with retail sophistication in MEA

Rocket Internet spearheads fashion e-tailing in emerging markets

Rocket Internet places its eggs in strategically important baskets

Rocket Internet: Key strategies for emerging markets

Early Adopters

Omni-channel is the name of the game in North America…

…but the internet’s value proposition still matters

Snapshot of the US online consumer

Tech-savvy Millennials at the vanguard of growth in the US

E-commerce heavyweights try their hand at fashion

Western Europe: Online grows despite deteriorating conditions

Asos’ fashion savvy shoppers leads UK online sales

The Primark anomaly: Stellar growth despite no online presence

Channel transparency and price differentials encourage arbitrage

Online and Upwards

Frontrunners reinforce their lead

Shifting consumer perceptions shape the online evolution

The big mobile opportunity

Definitions

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Definitions (2)

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Megatrends

Strategy Briefing

Apparel and Footwear Retailing in the Digital Era (Part 2): Regional Trends

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific dominates growth

Saving money is the primary pull factor in emerging markets

Pure play e-tailers lead sales by a large margin

Omni-channel innovation in developed markets

Millennial consumers set the precedence for online innovation

Mobile – the future opportunity

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

The Global Picture

BRICs push global apparel and footwear sales ahead

Internet retailing becomes a force to be reckoned with

Northern hemisphere dominates online sales…

…but intra-regional penetration is uneven

The global scoreboard

The Asian Sensation

Asia Pacific is home to a diverse online consumer base

Japan races ahead with m-commerce adoption

China’s bargain hunters and luxury aficionados boost online sales

Snapshot of the Chinese online consumer

Tmall: A do-or-die strategy for international brands in China?

India’s fashionable urbanites follow in China’s footsteps

Digital Newcomers

Latin America: Digitally savvy, but slow on e-commerce uptake

Brazil’s leading retailers test the online waters

Online appetite cautious but growing in Eastern Europe

Postal services a stumbling block in Russia

E-commerce grows in tandem with retail sophistication in MEA

Rocket Internet spearheads fashion e-tailing in emerging markets

Rocket Internet places its eggs in strategically important baskets

Rocket Internet: Key strategies for emerging markets

Early Adopters

Omni-channel is the name of the game in North America…

…but the internet’s value proposition still matters

Snapshot of the US online consumer

Tech-savvy Millennials at the vanguard of growth in the US

E-commerce heavyweights try their hand at fashion

Western Europe: Online grows despite deteriorating conditions

Asos’ fashion savvy shoppers leads UK online sales

The Primark anomaly: Stellar growth despite no online presence

Channel transparency and price differentials encourage arbitrage

Online and Upwards

Frontrunners reinforce their lead

Shifting consumer perceptions shape the online evolution

The big mobile opportunity

Definitions

Definitions (1)

Definitions (2)

Why buy this report?

Want to find out more about this report?

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