Executive Summary

Feb 2019
PROSPECTS
Apparel and footwear specialist retailers grows rapidly in 2018 driven by macroeconomic stability

Apparel and footwear specialist retailers has seen dynamic current value growth in Azerbaijan in 2018, which is mainly being driven by macroeconomic stability and the willingness of local consumers to spend on both essential and non-essential products. Apparel and footwear continue to be the key non-grocery items purchased by local consumers.

Contrasting income levels shape apparel and footwear retailing landscape

A significant contrast in the incomes of local consumers has shaped the competitive landscape within apparel and footwear specialist retailers in 2018. Consumers with higher income levels do their shopping at luxury retailers, which only account a marginal share of apparel and footwear sales.

Tourism strongly influences apparel and footwear sales

The rising inflow of tourists from Persian Gulf countries and Turkey into Azerbaijan during 2018 has strongly supported sales of apparel and footwear. Companies have addressed this rising demand by offering internationally recognised brands and they have also increased their services to be able to better serve these international tourists.

COMPETITIVE LANDSCAPE
Retail Group Azerbaijan leads apparel and footwear in Azerbaijan in 2018

Apparel and footwear specialist retailers is led by Retail Group Azerbaijan, which is the representative and national brand owner of international apparel and footwear brands including Zara, Marks & Spencer and Bershka, along with products with different styles and value claims that target both sexes and different age groups. Additionally, the favourable location of its outlets supports the high value sales of the retailer, with it taking advantage of incoming tourists and people with higher disposable incomes in city centres and shopping centres.

International brands lead apparel and footwear specialist retailers in Azerbaijan

During the review period, apparel and footwear specialist retailers became increasingly saturated in Azerbaijan, being represented by both local and international brands. International brands such as Zara, Mango and Benetton lead apparel and footwear specialist retailers in Azerbaijan.

Apparel and footwear specialist retailers develops alongside shift to shopping centres and the increased selling spaces of outlets

The selling space of apparel and footwear specialist retailers continues to grow in 2018, with this being driven by improvements in the retailing landscape and the growth of modern outlets with larger retailing spaces and more attractive designs. Apparel and footwear specialist retailers are moving into these shopping centres which also benefit from a higher number of visitors.

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Apparel and Footwear Specialist Retailers in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares 
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Clothing and Footwear Specialist Retailers channel in Azerbaijan?
  • Who are the leading retailers in Azerbaijan?
  • How are clothing and footwear specialists competing against the grocers?
  • How is the internet affecting clothing and footwear specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Apparel and Footwear Specialist Retailers in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers grows rapidly in 2018 driven by macroeconomic stability
Contrasting income levels shape apparel and footwear retailing landscape
Tourism strongly influences apparel and footwear sales

COMPETITIVE LANDSCAPE

Retail Group Azerbaijan leads apparel and footwear in Azerbaijan in 2018
International brands lead apparel and footwear specialist retailers in Azerbaijan
Apparel and footwear specialist retailers develops alongside shift to shopping centres and the increased selling spaces of outlets

CHANNEL DATA

Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic improvement and currency stability supports retail development
Modern retailing continues to swiftly develop following global trends
Local players lead retailing in Azerbaijan
Digitalisation and busy lifestyles affect shopping habits in 2018
Retailing to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Shopping Ramadan Bayram
Novruz Holidays
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 12 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Retailing GBO Company Shares: % Value 2014-2018
Table 23 Retailing GBN Brand Shares: % Value 2015-2018
Table 24 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 25 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 27 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources