Apparel and footwear specialist retailers was heavily impacted by the Coronavirus (COVID-19) pandemic. This was most visible through the government’s measures to stem the spread of the virus, including the closure of non-essential retail outlets, including apparel and footwear specialists.
The location of outlets is an important success factor for apparel and footwear specialist retailers in Azerbaijan. Due to the measures to stem the spread of COVID-19, shopping centres were closed during the first half of 2021.
Prior to the COVID-19 pandemic, the economic recovery in Azerbaijan in the wake of the country’s disastrous currency devaluation had lifted local incomes and shaped the competitive landscape of apparel and footwear specialist retailers. There was strongly emerging demand for luxury retailers, for example; a trend that came to an abrupt halt in 2020 as the country’s sharp economic contraction severely weakened consumer confidence.
The shutdown of physical apparel and footwear specialist retailers exposed the weakness of Azerbaijan’s e-commerce offer. Government restrictions on consumer movement meant that non-essential retailers like apparel and footwear specialist retailers were only allowed to fulfil orders online.
The competitive landscape is highly fragmented, with a large number of independent players. However, this situation is set to shift in the forecast period.
In line with an increasingly sophisticated young consumer audience, apparel and footwear specialist retailers are set to be increasingly judged and valued for their experiential offer. This has already driven widespread improvements in the retailing landscape and the growth of modern flagship outlets within dedicated retailing spaces, as well as more eye-catching design.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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