Apparel and footwear specialist retailers has seen dynamic current value growth in Azerbaijan in 2018, which is mainly being driven by macroeconomic stability and the willingness of local consumers to spend on both essential and non-essential products. Apparel and footwear continue to be the key non-grocery items purchased by local consumers.
A significant contrast in the incomes of local consumers has shaped the competitive landscape within apparel and footwear specialist retailers in 2018. Consumers with higher income levels do their shopping at luxury retailers, which only account a marginal share of apparel and footwear sales.
The rising inflow of tourists from Persian Gulf countries and Turkey into Azerbaijan during 2018 has strongly supported sales of apparel and footwear. Companies have addressed this rising demand by offering internationally recognised brands and they have also increased their services to be able to better serve these international tourists.
Apparel and footwear specialist retailers is led by Retail Group Azerbaijan, which is the representative and national brand owner of international apparel and footwear brands including Zara, Marks & Spencer and Bershka, along with products with different styles and value claims that target both sexes and different age groups. Additionally, the favourable location of its outlets supports the high value sales of the retailer, with it taking advantage of incoming tourists and people with higher disposable incomes in city centres and shopping centres.
During the review period, apparel and footwear specialist retailers became increasingly saturated in Azerbaijan, being represented by both local and international brands. International brands such as Zara, Mango and Benetton lead apparel and footwear specialist retailers in Azerbaijan.
The selling space of apparel and footwear specialist retailers continues to grow in 2018, with this being driven by improvements in the retailing landscape and the growth of modern outlets with larger retailing spaces and more attractive designs. Apparel and footwear specialist retailers are moving into these shopping centres which also benefit from a higher number of visitors.
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This industry report originates from Passport, our Retailing market research database.