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Clothing and Footwear Specialist Retailers in
Belarus

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Improving economic situation leads to stable single-digit value growth

Apparel and footwear specialist retailers continued to record strong double-digit growth in 2018 thanks in the main to a stable economic performance and growth in disposable incomes. As local consumers continue paying greater attention to convenience, the development of shopping centres is gathering a large number of apparel and footwear specialist retailers in single locations, which is improving the shopping experience for consumers and is stimulating value sales growth.

Entrance of new players positively impacts apparel and footwear development

In 2017-2018, the entrance of a large number of new players positively affected apparel and footwear specialist retailers’ value growth. In 2017, Inditex with its six brands, Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius and Oysho finally came to Dana Mall in Minsk City.

Fast-fashion and online sales on the rise

In 2018, more Belarusians began following fashion trends in apparel and footwear in line with global trends, purchasing more products on a seasonal basis. As local consumers continue giving up their habit of wearing the same apparel and footwear for many years, fast-fashion continues to rise.

COMPETITIVE LANDSCAPE
Intensive competition grows due to new foreign entrants

Competition in the apparel and footwear specialist retailers channel was significantly affected by the entry of Inditex as well as other popular foreign brands and their active development in 2017-2018. In terms of outlets, the leading share continues to be owned by Mark Formelle in apparel and Upravlyayushchaya Kompaniya Holdinga Kozhevenno-Obuvnaya Kompaniya Marko OOO (Marko OOO) in footwear.

Ongoing competition based on price

Despite slight growth in disposable income during 2018, local consumers remain price sensitive, thus continue focusing heavily on unit prices. Moreover, the appearance of new brands makes local consumers more selective.

Self-expression and emotion play an important role in the competitive environment

In 2018, it became more difficult to attract and retain consumers as a wide variety of offers and promotions encourage Belarusians to switch from brand to brand. Thus, retailers are using different tools to create associations.

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Apparel and Footwear Specialist Retailers in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares 
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Clothing and Footwear Specialist Retailers channel in Belarus?
  • Who are the leading retailers in Belarus?
  • How are clothing and footwear specialists competing against the grocers?
  • How is the internet affecting clothing and footwear specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Apparel and Footwear Specialist Retailers in Belarus - Category analysis

HEADLINES

PROSPECTS

Improving economic situation leads to stable single-digit value growth
Entrance of new players positively impacts apparel and footwear development
Fast-fashion and online sales on the rise

COMPETITIVE LANDSCAPE

Intensive competition grows due to new foreign entrants
Ongoing competition based on price
Self-expression and emotion play an important role in the competitive environment

CHANNEL DATA

Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Belarus - Industry Overview

EXECUTIVE SUMMARY

Improving economic situation and consumer trends positively affect retailing
Modern grocery retailers and internet retailing record the fastest outlet and value growth in 2018
Competition intensifies between local players and new foreign entrants
Internet retailing records value growth thanks to a favourable environment
Local retailing market set to record further value growth

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Christmas and New Year
Back to School
International Women’s Day
Homeland Defender’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 24 Retailing GBO Company Shares: % Value 2014-2018
Table 25 Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 27 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 28 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 29 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 30 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 32 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 34 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 36 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 40 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 44 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 48 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources