Executive Summary

Feb 2019
PROSPECTS
Apparel and footwear traditionally popular among Croatian consumers

Croatian consumers are big buyers of apparel and footwear, particularly apparel. In the attention they give to their external appearance, they are somewhat like their Western neighbours in Italy.

Maturity reached for third biggest non-grocery category

Decades ago hordes of Croatians would undertake pilgrimages to Western European countries (mostly to Trieste in Italy) to stock up on fancy clothing and shoes. At the same time, most of the locally produced brands were not that bad quality wise, but were simply lacking that brand tag that distinguishes them from other brands.

Online presence a must

Buyers of apparel and footwear are particularly keen on seeing the goods, feeling them and trying them on so as to find the perfect fit. It is risky to rely on written information about a garment because there is no unified measurements system or standardised sizes.

COMPETITIVE LANDSCAPE
Fragmentation high, but giving way to consolidation

Due to the many competitors present in the category, there is a fairly high level of fragmentation. Like fragrances in beauty and personal care, the number of brands is so vast that selling all of them leads to a dissipation of focus from the major brands.

Not many domestic players

The avalanche of popular global brands and their decision to set up their own shops in Croatia has caught the formerly prevailing local retail operatives unprepared. Losing sales fast, they have had to find a way to survive under different, new circumstances.

Once impressive local textile complex severely reduced

Once a strong textile producing country, Croatia has managed to lose almost all of its clothing and shoe factories. Boring and uninventive brands did not make an effort to reinvent themselves and become more attractive to consumers, thus they were swept away by exciting international brands.

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Apparel and Footwear Specialist Retailers in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares 
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Clothing and Footwear Specialist Retailers channel in Croatia?
  • Who are the leading retailers in Croatia?
  • How are clothing and footwear specialists competing against the grocers?
  • How is the internet affecting clothing and footwear specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Apparel and Footwear Specialist Retailers in Croatia - Category analysis

HEADLINES

PROSPECTS

Apparel and footwear traditionally popular among Croatian consumers
Maturity reached for third biggest non-grocery category
Online presence a must

COMPETITIVE LANDSCAPE

Fragmentation high, but giving way to consolidation
Not many domestic players
Once impressive local textile complex severely reduced

CHANNEL DATA

Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales are growing but Croatia is still far from the European average in terms of spending
Non-grocery grows faster than grocery
Locals strike back
Agrokor possibly out of trouble
A calming down of sales growth on the horizon

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Christmas
Summer end season sale
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 24 Retailing GBO Company Shares: % Value 2014-2018
Table 25 Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 27 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 28 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 29 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 30 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 32 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 34 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 36 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 40 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 44 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 48 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources