Croatian consumers are big buyers of apparel and footwear, particularly apparel. In the attention they give to their external appearance, they are somewhat like their Western neighbours in Italy.
Decades ago hordes of Croatians would undertake pilgrimages to Western European countries (mostly to Trieste in Italy) to stock up on fancy clothing and shoes. At the same time, most of the locally produced brands were not that bad quality wise, but were simply lacking that brand tag that distinguishes them from other brands.
Buyers of apparel and footwear are particularly keen on seeing the goods, feeling them and trying them on so as to find the perfect fit. It is risky to rely on written information about a garment because there is no unified measurements system or standardised sizes.
Due to the many competitors present in the category, there is a fairly high level of fragmentation. Like fragrances in beauty and personal care, the number of brands is so vast that selling all of them leads to a dissipation of focus from the major brands.
The avalanche of popular global brands and their decision to set up their own shops in Croatia has caught the formerly prevailing local retail operatives unprepared. Losing sales fast, they have had to find a way to survive under different, new circumstances.
Once a strong textile producing country, Croatia has managed to lose almost all of its clothing and shoe factories. Boring and uninventive brands did not make an effort to reinvent themselves and become more attractive to consumers, thus they were swept away by exciting international brands.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Clothing and Footwear Specialist Retailers industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Clothing and Footwear Specialist Retailers in Croatia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.