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Learn moreFeb 2020
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Decades ago, hordes of Croatians would undertake pilgrimages to Western European countries (mostly to Trieste in Italy) to stock up on elaborate clothing and shoes. At the same time, most of the locally produced brands, while not so bad quality-wise, were simply lacking that brand tag to distinguish them from other names.
Croatian consumers are big buyers of apparel and footwear, particularly apparel. In the attention they give to their external appearance, they are somewhat like their Western neighbours in Italy.
Buyers of apparel and footwear are particularly keen on seeing the goods, feeling them and trying them on so as to find the perfect fit. It is risky to rely on written information about a garment because there is no unified measurements system or standardised sizes.
Due to the many competitors present in the category, there is a fairly high level of fragmentation. Like fragrances in beauty and personal care, the number of brands is so vast that it leads to a dissipation of consumer focus from the major brands.
The avalanche of popular global brands and their decision to set up their own shops in Croatia has caught the formerly prevailing local retail operatives unprepared. Losing sales fast, they have had to find a way to survive under different, new circumstances.
H&M and C&A were already suffering from strong competition from Inditex brands, especially overall leader Zara, with both their value shares falling in 2019, particularly H&M’s. This is set to be compounded by consumer demand rising for a series of Polish brands, namely Reserved, Sinsay, Mohito, House and Cropp, and Turkish brands, eg LC Waikiki.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Clothing and Footwear Specialist Retailers industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Clothing and Footwear Specialist Retailers in Croatia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.