Apparel and Footwear Specialist Retailers in Denmark

PROSPECTS

Consumers opt for low-cost brands and online purchases

The rise of e-commerce is forcing the closure of a growing number of store-based apparel and footwear retailers, and the overall number of outlets continues to decline. Apparel and footwear items are well-suited to the demands of both the channel and of younger consumers who are the keenest online shoppers.

Retail outlets will continue to decline as retailers invest in online presence

Some chains expanded their store networks in 2019, including Bestseller A/S’s Vero Moda brand and Tøjeksperten A/S’s Tøjeksperten brand. However, the overall apparel and footwear specialist store network witnessed an ongoing decline.

Rising interest in sustainable fashion boosts vintage retail sales

Danish consumers are increasingly passionate about sustainability. Growing concern over production methods, excess waste and environmental impact of the fashion industry has prompted Danes to seek out second-hand apparel at flea markets and vintage retail stores.

COMPETITIVE LANDSCAPE

H&M retains its lead, followed by domestic company Bestseller

H&M Hennes & Mauritz A/S continued to lead in 2019, having maintained a trend of year-on-year value share growth throughout the review period. Its H&M brand is the only brand in apparel and footwear specialist retailers to hold a double-digit value share.

UNIQLO enters Denmark in spring 2019

The Japanese apparel retailer, UNIQLO launched its first store in Denmark in April 2019. UNIQLO Strøget is located in a pedestrian shopping zone in the centre of Copenhagen, close to rival fast-fashion brand H&M’s flagship store.

DK Co continues to expand with company takeovers

IC Group A/S closed several of its Saint Tropez stores during the review period, due to poor performance. In January 2019, IC Group sold its Saint Tropez brand to rival company DK Co A/S.

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