Apparel and Footwear Specialist Retailers in Dominican Republic

PROSPECTS

Luxury retailers witness strong growth in apparel and footwear specialists

While luxury apparel and footwear specialists have a limited presence in the country, these outlets achieved strong growth over the review period, albeit from a smaller base than standard apparel and footwear specialists. This is due to the higher prices of these products, which place them well beyond the budgets of most Dominican consumers.

New shopping centre opens in the east

A second Blue Mall opened in the country during the review period, located in Punta Cana, the large and rapidly growing tourist area in the east of the country. While this Blue Mall venue is smaller than the original Blue Mall in Santo Domingo, it features a number of new apparel and footwear specialists to serve consumers in this part of the country.

Inditex store is the top performer of the chain in the region

The Inditex store, Massimo Dutti, located in Santo Domingo, achieved sales exceeding all its other locations in Latin America, including Mexico and Colombia. In fact, this location had the second strongest sales globally for Massimo Dutti, surpassed only by the location in the Dubai Mall.

COMPETITIVE LANDSCAPE

Competitive landscape is highly fragmented

The competitive retail environment for apparel and footwear specialists remains highly fragmented, reflecting the wide range of price points and quality of products available in the country. Many of these outlets cater to Dominican consumers of specific classes or income levels, with pricing and even location reflecting these factors.

International players continue to achieve solid performances

International companies play an important role in the overall retail landscape of apparel and footwear specialists in the country. Generally, international players are able to leverage greater resources for strong advertising and promotional activities, including an online presence and in social media, along with creative marketing strategies.

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