Apparel and Footwear Specialist Retailers in Dominican Republic

PROSPECTS

Luxury retailers see strong growth in apparel and footwear specialists

Apparel and footwear specialist retailers continues to benefit from consumers’ increased discretionary spending in 2019, thanks to strong economic growth in the Dominican Republic. A robust economy has contributed to favourable conditions for retail with consumers having higher disposable incomes during a fast growth and low-inflation cycle.

New shopping centre opens in the east

During the review period, a second Blue Mall opened in Punta Cana – a large and rapidly growing tourist area in the east of the country. Smaller than the original Blue Mall in Santo Domingo, the latest opening features a number of new apparel and footwear specialists to serve consumers in and near Punta Cana.

Retailers begin to adapt to changes driven by digital developments

The trend towards convenience is increasingly impacting on retailing in the Dominican Republic, with consumers demanding a more streamlined experience from traditional retailers. Dominican consumers are enjoying busier and more active lifestyles, and for time-saving reasons often want to browse available items for purchase before visiting stores or shopping centres.

COMPETITIVE LANDSCAPE

Competitive landscape is highly fragmented

Celso Perez CxA continued to lead apparel and footwear specialist retailers in 2019 in terms of current value share. However, the competitive environment remains highly fragmented, reflecting the full range of price points and quality of products available in the Dominican Republic.

Consumers continue to trust in quality of multinational brands

Multinational companies continue to have a significant impact on the overall retail landscape of apparel and footwear specialists in the Dominican Republic. Such companies enjoy more considerable resources for advertising and promotional campaigns than are available to domestic companies – a factor which is especially apparent in terms of the multinationals’ online presence and activities across social media.

Payless ShoeSource expands its offerings

Payless ShoeSource Inc is another leading multinational in apparel and footwear specialist retailers, ranking a distant second in terms of current value share in 2019. The company offers consumers a variety of options in footwear and accessories and continues to attract consumers thanks to its extensive product portfolio and favourable prices.

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