Apparel and footwear specialist retailers was among the areas of Ecuador’s retailing market worst affected by the fallout of COVID-19 in 2020. Lockdowns forced these outlets to close for lengthy periods, and when they were permitted to reopen trade was greatly subdued by weakened purchasing power and the fact that many people saw less need to buy new clothes and shoes while spending most of their time at home due to social distancing and remote working.
Many apparel and footwear specialist retailers in Ecuador updated their assortments over 2020-2021 in response to changes in consumer demands and behaviour brought about by COVID-19. For example, during the early stages of the pandemic these stores began selling face masks and hand sanitiser.
Lockdown measures and the increased reluctance of many Ecuadorians to visit brick-and-mortar stores for fear of contracting COVID-19 have recently compelled apparel and footwear specialist retailers to step up investment in online sales and marketing strategies. Larger players – particularly chains – have developed their own e-commerce portals, or worked to expand and improve existing websites.
Apparel and footwear specialist retailers looks set to register another impressive performance in current value growth terms in 2022 as further improvements in epidemiological and macroeconomic conditions support the release of pent-up demand. However, growth is expected to be down on 2021, and is likely to continue slowing over the remainder of the forecast period.
It is expected apparel and footwear specialists will continue to see strong demand for casualwear and athleisure products during the early part of the forecast period. Ecuadorians have recently become accustomed to wearing more comfortable clothes and shoes while spending more time at home due to the pandemic, and some will be inclined to favour such items even after they resume their normal routines.
In 2021, Ecuador’s government eliminated the tariff on personal imports of certain goods that fall into the “4x4” category, ie cases where the package has a value of less than USD400 and weighs less than 4kg. With clothes and shoes among the goods included, this change means apparel and footwear retailers in the country look set to face greater competition from cross-border e-commerce platforms over the forecast period.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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