Apparel and footwear specialist retailers was the store-based retailing channel that was hit hardest by the pandemic. There were a multitude of factors underpinning this shift, most obviously the temporary closure of non-essential retail when the pandemic first began, which included apparel and footwear specialist retailers.
Sales of apparel and footwear have also been hit by restrictions on movement and socialising. A significant part of the population has been staying home for much of the year.
Falling sales in physical outlets have been offset to an extent by strong growth gains in apparel and footwear e-commerce sales. However, many smaller independent players have limited access to this channel, and have suffered as a result.
Apparel and footwear specialist retailers will see slow recovery, with sales failing to come up to pre-pandemic levels before the end of the forecast period in even current value terms. The channel is under significant threat from other sales models, and in particular e-commerce.
Independent apparel and footwear specialist retailers have been hit hardest by the pandemic, and many of the anticipated store closures over the forecast period will be in this part of the channel. This offers significant opportunity to the larger brand operators that have come to dominate in Estonia, who will also be in a better position to capitalise stronger e-commerce models.
E-commerce remains the main challenge to apparel and footwear specialist retailers, as the channel offers more in terms of convenience, choice and pricing. However, for many consumers, clothes shopping is an experiential pleasure and a significant driver of growth over the forecast period will be the return to shops of this part of the consumer base.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Apparel and Footwear Specialists industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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