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Learn moreMar 2021
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Sales of apparel and footwear fell off a cliff in France during 2020 as the negative economic impact of the COVID-19 pandemic drastically undermined demand for non-essential products. With the pandemic situation having caused significant disruption to key sectors of the French economy during the second quarter of the year, household incomes came under severe pressure, with consumer confidence standing at very low levels throughout the year.
While France’s apparel and footwear specialist retailers endured a very negative situation during the second quarter of 2020, sales picked up substantially during the third quarter of the year and remained reasonably strong during the fourth quarter as well as consumers who had postponed purchases of essential apparel and footwear during the quarantine lockdown realised their purchases during July, August and September. Childrenswear was among the best-selling categories of apparel and footwear during this time as items in this category are widely regarded as more essential than womenswear or menswear due to children often growing out of their clothing and footwear.
As mentioned above, the shift towards more comfortable and practical styles of clothing in France during 2020 due to the impact of the COVID-19 pandemic meant that demand for sportswear took off over the course of the year. This had a positive impact on retailers that specialise in sportswear and, in particular sports footwear.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Clothing and Footwear Specialist Retailers industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Clothing and Footwear Specialist Retailers in France market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.