The habits of Georgian consumers are changing. More shoppers are frequenting modern grocery retailers and this is also having an effect on other channels, with chained and branded apparel and footwear specialist retailers located in convenient and clean locations preferred over open air markets.
The number of tourists visiting Georgia for leisure, business or just shopping is growing each year. Visitors from the North Caucasian republics, Iran and Armenia appreciate the range and prices of apparel and footwear in Georgia.
The growth in the number of tourists, together with changing consumer habits in favour of shopping centres, are important factors supporting growth of apparel and footwear specialist retailers. However, the major driver for the channel is the gradual increase in disposable incomes.
The majority of sales of apparel and footwear are represented by minor players with little individual impact on the channel. Many of these sole traders offer unbranded products in large open-air markets.
The most visible brands of Inditex in Georgia are Zara and Massimo Dutti which hold the two leading positions in apparel and footwear specialist retailers. Bershka is another significant brand of the company.
LC Waikiki Magazacilik Hizmetleri Tic is present with its Waikiki brand. The company offers apparel and footwear for children and is positioned as an economy brand.
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Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Georgia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.