Executive Summary

Feb 2019
PROSPECTS
The ongoing development of shopping centres to support growth of apparel and footwear specialist retailers

The habits of Georgian consumers are changing. More shoppers are frequenting modern grocery retailers and this is also having an effect on other channels, with chained and branded apparel and footwear specialist retailers located in convenient and clean locations preferred over open air markets.

Inflow of tourists supports growth

The number of tourists visiting Georgia for leisure, business or just shopping is growing each year. Visitors from the North Caucasian republics, Iran and Armenia appreciate the range and prices of apparel and footwear in Georgia.

Improving economy to contribute to growth of apparel and footwear specialist retailers

The growth in the number of tourists, together with changing consumer habits in favour of shopping centres, are important factors supporting growth of apparel and footwear specialist retailers. However, the major driver for the channel is the gradual increase in disposable incomes.

COMPETITIVE LANDSCAPE
A highly fragmented channel

The majority of sales of apparel and footwear are represented by minor players with little individual impact on the channel. Many of these sole traders offer unbranded products in large open-air markets.

Retail Group Georgia (Inditex, Industria de Diseño Textil) maintains its lead

The most visible brands of Inditex in Georgia are Zara and Massimo Dutti which hold the two leading positions in apparel and footwear specialist retailers. Bershka is another significant brand of the company.

LC Waikiki Magazacilik Hizmetleri Tic in third place

LC Waikiki Magazacilik Hizmetleri Tic is present with its Waikiki brand. The company offers apparel and footwear for children and is positioned as an economy brand.

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Apparel and Footwear Specialist Retailers in Georgia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares 
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Clothing and Footwear Specialist Retailers channel in Georgia?
  • Who are the leading retailers in Georgia?
  • How are clothing and footwear specialists competing against the grocers?
  • How is the internet affecting clothing and footwear specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Apparel and Footwear Specialist Retailers in Georgia - Category analysis

HEADLINES

PROSPECTS

The ongoing development of shopping centres to support growth of apparel and footwear specialist retailers
Inflow of tourists supports growth
Improving economy to contribute to growth of apparel and footwear specialist retailers

COMPETITIVE LANDSCAPE

A highly fragmented channel
Retail Group Georgia (Inditex, Industria de Diseño Textil) maintains its lead
LC Waikiki Magazacilik Hizmetleri Tic in third place

CHANNEL DATA

Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

The growing number of tourists supports the development of many areas of retailing
Currency fluctuations continue, although consumers seem to be less susceptible
MAF Hypermarkets Georgia continues to increase its value share, albeit with lower growth
Internet and mobile internet retailing continue their double-digit value growth
Positive performance to continue

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Back to school
New Year
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 23 Retailing GBO Company Shares: % Value 2014-2018
Table 24 Retailing GBN Brand Shares: % Value 2015-2018
Table 25 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 26 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 27 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 28 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 29 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 31 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 32 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 38 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources