Apparel was the worst affected retailer from COVID-19, with value sales falling by about a fifth. Outlets were closed for several months during 2020 and only a few outlets were in a position to offer e-commerce.
LC Waikiki Magazacilik Hizmetleri Tic remained the leading company in apparel and footwear specialist retailers in 2021. With its Waikiki brand, LC Waikiki Magazacilik Hizmetleri Tic offers apparel and footwear for children and positions itself as an economy brand.
While e-commerce had been growing prior to COVID-19, the pandemic gave the channel a significant fuel infection. This is having a negative impact on the growth of smaller brick-and-mortar retailers.
Retail value sales of apparel and footwear specialist retailers is forecasted to recover to pre-pandemic levels in 2022. As the COVID-19 pandemic is brought under control and Georgians socialise again, this will boost demand for new apparel and footwear.
The habits of Georgian consumers are changing. More shoppers are frequenting modern grocery retailers, and this change is having an effect on other channels.
Apparel and footwear is largely dependent on tourists and prior to COVID-19, tourist numbers had been increasing year on year. Visitors from the North Caucasian republics, Iran and Armenia appreciate the range and prices of apparel and footwear in Georgia.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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