Apparel and footwear specialist retailers’ retail value sales growth contracted steeply in 2020 because of mall closures from March until the end of August 2020. As malls reopened many consumers started returning to their favourite stores but with less frequency.
The lack of social gatherings, many Guatemalans working from home and children not going to schools further dampened retail value sales growth of apparel and footwear specialist retailers during 2020. Many consumers therefore had little need and interest in buying new apparel and footwear.
During 2021 malls were open and there were few major mobility restrictions. Additionally, a large number of people returned to their offices or shifted to a hybrid work schedule.
Urbanisation will be the main driver of fashion apparel and footwear in Guatemala. Women in rural areas of the country typically wear traditional artisanal clothes.
Selling apparel and footwear through social media platforms, such as Instagram, Facebook and WhatsApp accelerated in 2020 and was still present during 2021. Consequently, social media became a competitor to all physical retail stores, including apparel and footwear specialist retailers, gaining a share of consumer spending.
Second-hand apparel and footwear is a growing trend in Guatemala, resulting in the thrift shop brand megapaca expanding aggressively throughout the country and showed no signs of contraction during 2021. Thrift shops are popular thanks to either consumers looking to save money or consumers that are proponents of environmental consciousness.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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