After a steep double-digit decline in 2020, apparel and footwear specialist retailers will record a return to growing value sales in 2021. However, apparel and footwear specialists were one of the worst affected by COVID-19 with many outlets temporarily closed and little demand when open.
The onset of COVID-19 accelerated the move to online sales in Kazakhstan with a significant increase in the number of apparel and footwear retailers employing e-commerce and omnichannel strategies. This helps them expand their outreach and facilitate shopping for customers.
The competitive landscape of apparel and footwear specialist retailers is highly fragmented and continues to be led by large international retailers offering fashionable clothing at competitive prices. The economy and mid-price brands are gaining momentum as Kazakhstani consumers tend to be price sensitive – a quality that has only been enhanced by the pandemic.
Following the partial rebound in value sales in 2021, a full value sales recovery will occur in 2022 as people start socialising and spending more time outside the home again. This will encourage them to update their wardrobes after having spent relatively little on clothes during the pandemic.
During the forecast period the channel will continue its strong migration to e-commerce. The main reasons behind the trend are convenience and greater access to different products and brands.
The pandemic led to elevated interest in sports apparel and footwear thanks to consumers wanting to wear more comfortable clothes when spending time at home. The demand for sports apparel and footwear is also being driven by people leading more active lifestyles, with the threat of COVID-19 emphasising the need to be fit and healthy.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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