Apparel and footwear specialist retailing was one of the most dynamic non-grocery channels in 2018. Due to the favourable economic climate and rising disposable incomes, Latvians were willing to spend more money on items such as clothing and footwear.
As in many other countries across the globe, physical stores are increasingly being challenged by online retailers. However, for those buying shoes or a dress, for example, a good fit remains a hugely important factor.
In today’s digital world it has become commonplace for retailers to adopt a multi-channel strategy. In addition to physical stores, most apparel and footwear retailers now also have an online sales platform and a mobile-optimised website and/or mobile app, as well as a presence on social media.
In 2018, Pepco, a European discounter chain offering apparel and household products, opened its first outlet in Latvia in the capital Riga. Pepco has announced plans to grow its presence in the country to 30 outlets by 2020, having opened eight outlets altogether thus far.
In 2018, Apranga remained the leading player in apparel and footwear specialist retailing in terms of both value sales and number of outlets. Apranga operates more than 23 different brands in the Latvian market, with the strongest being Zara.
Euroskor Latvija is one of the biggest footwear retailing companies in Latvia. Euroskor operates several brands, such as Euroskor, Lloyd, Tamaris, Capital and Ecco.
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This industry report originates from Passport, our Retailing market research database.