Changing consumer preferences are reshaping the apparel and footwear specialist retailers channel. With increasing hectic lifestyles and growing attention on personal care and fashion, in line with increasing purchasing power, consumers are willing to shop quickly and to spend more money.
There is a growing number of internet apparel and footwear shops, creating competition to store-based apparel and footwear specialist retailers. With increasing digitalisation and hectic lifestyles, consumers are adopting new ways of shopping.
Major apparel and footwear specialist retailers are adopting a new strategy – decreasing the number of their stores but increasing their selling space. For example, the brand Zara, operated by Apranga APB, so far has stores with a selling space of 1,500 sq m.
International brand names prevail in apparel and footwear specialist retailers. These brands benefit from worldwide acknowledgement and consumer demand for the latest trends in Europe and all over the world.
H&M Hennes & Mauritz AB operates brand name H&M, which maintains its leading position within apparel and footwear specialist retailers. H&M is positioned in the economy- and lower-price segments and operated 12 stores in the biggest Lithuanian cities in 2018.
Store-based apparel and footwear specialist retailers is very fragmented, with lots of players operating in the channel in 2018, the vast majority achieving low value shares. Apranga APB is a significant player in the channel though.
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This industry report originates from Passport, our Retailing market research database.