Executive Summary

Feb 2019
PROSPECTS
Demand for lower-priced goods drives the channel

Changing consumer preferences are reshaping the apparel and footwear specialist retailers channel. With increasing hectic lifestyles and growing attention on personal care and fashion, in line with increasing purchasing power, consumers are willing to shop quickly and to spend more money.

Multichannel business models are increasingly being used

There is a growing number of internet apparel and footwear shops, creating competition to store-based apparel and footwear specialist retailers. With increasing digitalisation and hectic lifestyles, consumers are adopting new ways of shopping.

Fewer in number but larger in space

Major apparel and footwear specialist retailers are adopting a new strategy – decreasing the number of their stores but increasing their selling space. For example, the brand Zara, operated by Apranga APB, so far has stores with a selling space of 1,500 sq m.

COMPETITIVE LANDSCAPE
International brands prevail

International brand names prevail in apparel and footwear specialist retailers. These brands benefit from worldwide acknowledgement and consumer demand for the latest trends in Europe and all over the world.

H&M leads sales

H&M Hennes & Mauritz AB operates brand name H&M, which maintains its leading position within apparel and footwear specialist retailers. H&M is positioned in the economy- and lower-price segments and operated 12 stores in the biggest Lithuanian cities in 2018.

Apranga APB is the channel heavyweight

Store-based apparel and footwear specialist retailers is very fragmented, with lots of players operating in the channel in 2018, the vast majority achieving low value shares. Apranga APB is a significant player in the channel though.

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Apparel and Footwear Specialist Retailers in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares 
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Clothing and Footwear Specialist Retailers channel in Lithuania?
  • Who are the leading retailers in Lithuania?
  • How are clothing and footwear specialists competing against the grocers?
  • How is the internet affecting clothing and footwear specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Apparel and Footwear Specialist Retailers in Lithuania - Category analysis

HEADLINES

PROSPECTS

Demand for lower-priced goods drives the channel
Multichannel business models are increasingly being used
Fewer in number but larger in space

COMPETITIVE LANDSCAPE

International brands prevail
H&M leads sales
Apranga APB is the channel heavyweight

CHANNEL DATA

Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Increasing wealth is offset by a shrinking consumer base
Legal limitations still on the table
Home and garden items and leisure and personal goods are more popular
Internet retailing continues to be combined with brick-and-mortar retailing
Retailing will continue expanding, supported by stable economic and income growth

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Christmas
Easter
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 24 Retailing GBO Company Shares: % Value 2014-2018
Table 25 Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 27 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 28 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 29 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 30 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 32 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 34 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 36 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 40 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 44 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 48 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources