Of all retailers, apparel and footwear specialist retailers were the worst affected by COVID-19, with value sales declining by more than a fifth in 2020. This is because outlets were closed for a significant portion of the year and when outlets did reopen, there was little demand.
During 2021, the government continued to tighten protective measures against COVID-19 to prevent another strong wave of the virus. As of August 2021, only vaccinated persons or those proving recovery from COVID-19 will be able to enter restaurants, cafés, and bars as well as large shopping malls.
The Turkey-based brand LC Waikiki will retain the leading brand position in 2021 despite a small share drop to the advantage of the small brands under “others”. It has nevertheless extended its share lead over second ranked brand Zara (by Inditex, Industria de Diseño Textil) since the start of the pandemic.
Once society reopens in line with the decline of COVID-19 infections, apparel and footwear specialist retailers are expected to make a full recovery and see continued current value growth throughout the forecast period. There will be a particularly strong pick-up in the next couple of years as people start socialising again and update their wardrobes.
Amidst strong competitive pressure from larger international apparel and footwear retail chains and the greater financial pressures faced by smaller local independent operators, some brands will go bankrupt and be forced to close outlets for good. Thus, the channel is set to experience a moderate decline in the number of outlets.
Driven by the growing demand for international fashion brands, apparel and footwear players that are present throughout Europe and the Balkan regions are expected to enter the limited yet growing Macedonian channel. Some of the most notable brands expected to enter the local channel in the early forecast period include H&M and Deichmann, with the former confirming this move on their corporate website.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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