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Learn moreMar 2020
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In 2019, the improving economic indicators had a direct impact on apparel and footwear specialist retailers in Serbia, boosting value growth and sales. As many of the products go beyond essential daily wear and offer fashion trends, sports goods and what can be seen as non-essential items, they do not tend experience high levels for growth when the economy is slowing down.
Apparel and footwear specialist retailers in Serbia are increasingly modernising. One of the best indicators of this is the growing size of these outlets, as unit price square metre per outlets grew throughout the review period and into 2019.
In 2019, there was a significant increase in the number of apparel and footwear specialist retailers which offered the option to purchase their goods online. Some retailers even offered e-commerce only deals, where discounts on ranges were only applied when purchased through the e-commerce platform.
The competitive landscape for apparel and footwear specialist retailers is extremely fragmented. Nevertheless, this has been slowly changing throughout the review period, and the trend continued in 2019, where the share of others lost strong value share and marginal share in terms of selling space.
In 2019, Turkish international chain LC Waikiki retained its lead, after taking the lead from H&M Hennes & Mauritz AB in 2018. LC Waikiki arrived in the country in 2015, when it opened two outlets, growing to 22 outlets in 2018, and continuing its expansion strategy throughout 2019.
Second placed player, H&M Hennes & Mauritz AB, launched several campaigns during 2019, to improve the performance of its international chain stores H&M. The store partnered with pop singer Ariana Grande, to offer a collection of clothes designed by the singer, in a bid to attract younger consumers and a teenage audience to the brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Clothing and Footwear Specialist Retailers industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Clothing and Footwear Specialist Retailers in Serbia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.