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Clothing and Footwear Specialist Retailers in
Serbia

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Consumer habits change in favour of large chained players

Small independent apparel and footwear retailing outlets are traditionally very popular in Serbia. However, during the review period, this quickly changed in favour of large international and domestic chains.

Outlet number and selling space accelerate growth in 2018

The number of outlets and, as a consequence, selling space of Serbian apparel and footwear specialist retailers grew visibly in 2018. This was linked to the increasing number of outlets by several chains that usually have larger outlets, such as Metro Obuca and LC Waikiki.

Internet retailing becomes increasingly important competitor, albeit slowly

It is worth noting that internet retailing in general and specifically when it comes to apparel and footwear sales, is becoming increasingly popular among Serbian consumers. This is more important with apparel than footwear because most consumers still want to try on shoes prior to purchase, although this does not appear to be as important with some types of apparel.

COMPETITIVE LANDSCAPE
LC Waikiki Retail RS takes over leading position

In 2018, Turkish international chain LC Waikiki took over the leading position in a highly fragmented landscape within Serbian apparel and footwear specialist retailers. The chain arrived in the country in 2015, when it opened two outlets, growing to 22 in 2018.

Share of others continues to drop

Apparel and footwear specialist retailers is extremely fragmented. Nevertheless, this has been slowly changing throughout the review period and the trend continued in 2018, where the share of others lost strong value share and marginal share in terms of selling space.

Number of outlets remains balanced

Contrary to value sales and selling space, the outlet share of others within Serbian apparel and footwear specialist retailers remained stable in 2018, with small players continuing to open new stores.

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Apparel and Footwear Specialist Retailers in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares 
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Clothing and Footwear Specialist Retailers channel in Serbia?
  • Who are the leading retailers in Serbia?
  • How are clothing and footwear specialists competing against the grocers?
  • How is the internet affecting clothing and footwear specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Apparel and Footwear Specialist Retailers in Serbia - Category analysis

HEADLINES

PROSPECTS

Consumer habits change in favour of large chained players
Outlet number and selling space accelerate growth in 2018
Internet retailing becomes increasingly important competitor, albeit slowly

COMPETITIVE LANDSCAPE

LC Waikiki Retail RS takes over leading position
Share of others continues to drop
Number of outlets remains balanced

CHANNEL DATA

Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Serbia - Industry Overview

EXECUTIVE SUMMARY

Retailing in Serbia reaches full recovery
Lidl finally arrives
Internet retailing continues to record rapid growth
Stubborn perseverance of traditional grocery retailers prevents higher concentration
Positive growth expected to continue

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
New Year’s Eve/Christmas
First Day of School
Patron Saint Celebration
Easter
Women’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 22 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 24 Retailing GBO Company Shares: % Value 2014-2018
Table 25 Retailing GBN Brand Shares: % Value 2015-2018
Table 26 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 27 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 28 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 29 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 30 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 32 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 33 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 34 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 36 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 37 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 39 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 40 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 41 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 44 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 48 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources