Steady performance of apparel and footwear specialist retailers in 2018 is mainly linked to the positive economic outlook and consumer confidence. Purchase of those product categories are heavily influenced by disposable incomes that gradually increased towards the end of the review period and contributed to the improved performance.
Similar to the consumer trends driving grocery retailing, apparel and footwear is being shaped by the propensity of local consumers searching for optimal value for money deals and are investing an increasing amount of time looking at the current season lines and comparing prices. The growing numbers of tech-savvy consumers also correspond with the millennial fashion trendsetters and followers that represent the largest consumer group for most retailers in this space.
Internet apparel and footwear sales in Slovenia experienced dynamic growth rates and increasingly rapid development throughout the review period. There are exponentially growing numbers of online purchases, especially from younger consumer groups that have overcome obstacles of trusting the channel and developing an affinity to shopping online for the convenience it offers.
Apparel and footwear specialist retailers remained a highly fragmented channel in Slovenia with a strong competitive spirit amongst major players operating in the space. 2018 witnessed H&M Hennes & Mauritz continue to lead the channel as a result of a clearly defined strategy and target consumer group.
Ranked second, Magistrat International, managed to gain value share in 2018 and is competing with a very wide portfolio of mostly renowned luxury and mid-range brands as well as private label lines. Its sales channels include large department stores and own branded store formats based on the marketing strategy of the brand.
Ranked third was Montecristo SL doo, with a line of mid-range fashion brand Modiana. Its legacy distribution network and strategical outlet coverage at the most frequented shopping centres is to be attributed to the success of company.
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This industry report originates from Passport, our Retailing market research database.