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Learn moreMar 2020
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Apparel and footwear operators in the Czech Republic faced a difficult year in 2019, suffering significant losses during the spring season. Companies invested heavily in seasonal products but saw disappointing sales as spring was very cold and short.
The entry of the largest European online clothing retailer, Zalando, will intensify competition within apparel and footwear specialist retailers over the forecast period. While consumers are increasingly expecting omnichannel solutions from retailers, clothing retailers facing great difficulties will need to apply sustainable product return policies.
Apparel and footwear specialist retailers will need to adapt their stores to increase the rate of positive customer experiences and balance their online-offline value sales. In order to align with emerging omnichannel strategies, clothing retailers in the Czech Republic will increasingly adopt showroom concepts to attract customers and generate offline-to-online sales.
H&M continues to lead value sales within apparel and footwear specialist retailers, after recently opening its 4,000 sq m flagship store in Prague’s Myslbek Shopping Gallery. This is H&M’s largest store in the Czech Republic and offers the most modern store design with a large clothing assortment for the latest seasons.
Among footwear specialists, Deichmann continues to account for the largest value share and highest number of outlets. The company increased its number of outlets and renovated several existing ones in recent years.
The strong performance of KiK and Pepco shows that discounters are also immensely popular in non-grocery channels in the Czech Republic. Pepco ranked second within apparel and footwear in 2019, followed by KiK in third position.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Clothing and Footwear Specialist Retailers industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Clothing and Footwear Specialist Retailers in Czech Republic market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.