Apparel and footwear specialist retailers posted the highest value growth among non-grocery retailers in 2018. Sales of clothing and footwear in the Czech Republic were influenced by solid economic growth, rising wages and record levels of consumer confidence.
The entry of the largest European online clothing retailer, Zalando, will result in strong pressure on apparel and footwear specialist retailers over the forecast period. Whilst consumers are increasingly expecting omnichannel solutions from retailers, clothing retailers facing great difficulties will need to apply sustainable product return policies.
Apparel and footwear specialist retailers will need to adapt their stores to increase the rate of positive customer experiences and to balance their online-offline value sales. In order to align with emerging omnichannel strategies, clothing retailers in the Czech Republic will increasingly adopt showroom concepts to attract customers and generate offline-to-online sales.
H&M managed to retain its leading value share within apparel and footwear specialist retailers in 2018, while maintaining its number of outlets. In June 2018, the retailer opened its flagship store in Prague’s Myslbek Shopping Gallery with 4,000 sq m of selling space.
Among footwear specialists, Deichmann continued to hold the largest value share and the highest number of outlets in 2018. The company managed to increase the number of its outlets and renovate several existing ones in 2018.
The strong performances of discounter brands, KiK and Pepco, show that discounters are also immensely popular in non-grocery channels in the Czech Republic. KiK retained second place in terms of value share within apparel and footwear retailers from 2016-2018, whilst Pepco managed to reach fifth in 2018 after making its entrance in 2013.
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This industry report originates from Passport, our Retailing market research database.