Apparel and footwear specialist retailers was heavily impacted by the COVID-19 pandemic in 2020 and 2021. Due to home confinement and traffic restrictions applied by the government during the Ramadan and Eid periods, many Tunisians decided to celebrate at home, without going to their relatives, with this restricting demand for new clothes.
Sales of apparel also suffered from competition from Tunisia’s informal market. Hundreds of online stores are buying products from Turkey and China and are smuggling them into Tunisia via Libya or Algeria, with the avoidance of taxes enabling them to undercut formal retailers, including apparel and footwear specialist retailers.
In the past, second-hand apparel and footwear products were only sold in traditional souks. However, due to prevailing economic crisis in the country the situation changed with second-hand products even being sold in luxury stores and via e-commerce.
Apparel and footwear specialist retailers is expected to see an improved performance from 2022 onwards providing there are no further significant spikes in the number of COVID-19 cases. Nonetheless, informal retailing and second-hand stores will likely remain a significant obstacle to stronger growth, with most households likely to continue facing budgetary restrictions, at least in the short term.
Most apparel and footwear products are imported, with a large number of international brands being available in Tunisia. Therefore, if apparel and footwear specialist retailers are to see a strong performance over the forecast period then the government will also need to maintain the value of Tunisian dinar against other currencies such as the euro and the dollar.
Despite the ongoing economic crisis, the Tunisian market still represents an attractive proposition for international brands, with players such as Zara, Celio and Bershka having found success in recent years. Decathlon, an international label specialising in sportswear, also entered Tunisia during the review period and despite the challenging situation in the market, it recorded healthy sales in 2021.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.See All of Our Definitions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!