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Learn moreFeb 2021
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In general, apparel and footwear specialist retailers in Vietnam was hit hard by COVID-19 in 2020. National lockdown and ongoing social distancing made consumers worried about shopping in physical stores.
Pre-pandemic, economic growth in Vietnam was driving an upmarket shift in demand, while increasing access to the internet was supporting a trend towards using global branded products amongst consumers, especially in apparel and footwear. In fact, with rising disposable incomes, affluent consumers often looked to shopping centres/malls for a satisfying shopping experience with an array of international brands from cosmetics, apparel and accessories, to kitchenware.
While it posted heavy sales losses in 2020 amid numerous store closures, Blue Exchange Co Ltd remained the leading player in the fragmented apparel and footwear specialist retailers channel. In contrast to the declining fortunes of many local retailers, a situation evident even before the health crisis, the company is managing to maintain consumer credibility and loyalty in the market thanks to perceptions that it offers high-quality products and services, as well as continual brand development.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Clothing and Footwear Specialist Retailers industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Clothing and Footwear Specialist Retailers in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.