Following the successful entrance of Zara in 2016, which showed strong potential, many leading international apparel and footwear specialist retailers entered Vietnam in 2017: namely, H&M, Old Navy, Stradivarius, Massimo Dutti, and Pull & Bear. Other brands that have also announced their plan to enter Vietnam include Uniqlo and Forever 21.
Internet retailing is contributing a growing percentage within apparel and footwear retailing. This has been pioneered by small and medium-sized local players, many of which started with online shops before bricks-and-mortar shops to save costs and reach a wider audience throughout the country.
Recognising the potential of Vietnam’s fashion retailing industry, many international players have entered the competition. As most of these global brands target the mid-priced segment, they pose little threat to apparel and footwear specialist retailers as a whole as many local brands target the low-end segment.
There are very many individuals and unregistered small businesses, in both urban and rural areas, selling either their own products or items that are imported from China or Thailand. Despite their high brand awareness, especially of global brands, consumers generally show little loyalty, giving many small new brands the opportunity to become established.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Clothing and Footwear Specialist Retailers industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Clothing and Footwear Specialist Retailers in Vietnam market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.