Apparel Routes to Market: Part Two – Brands Squeezed by Changing Retail Environment

Introduction

Scope

Objectives

Three models: Starting point determines distribution focus

Key findings

Product Focus Model: More Points of Sale but Less Control

The pros and cons of product focus distribution model

Which brands favour this approach?

Do the sports brands offer a workable model?

Does it work for luxury brands?

Balancing the degree of exclusivity

What is happening to the main channels for apparel brands?

Department stores seeking new opportunities

US department stores search out new strategies to compete

Sports goods stores on the increase

China: Sports goods stores hampered by limits in distribution

The fate of the independent specialist

Evolution of the product focus model – will it continue?

Product/Retail Focus Model: The Best of Both or a Balancing Act?

The pros and cons of product/retail focus distribution model

Case study: Esprit

Esprit: Crossing the channels

Esprit: Optimising retail and wholesale operations

Evolution of product/retail focus model: How will it continue?

Retail Focus Model: Retailers in Control of Their Brands

The pros and cons of retail focus distribution model

Retailer owned apparel brands

Spend per capita in apparel specialists

Store numbers offer potential

US specialist retailers lead sales, but for how long?

Growth from value

International expansion drives competition

Case study: Inditex

Inditex completes its multi-region presence

Inditex: Where next?

Case study: H&M

Can H&M continue to lead the way?

H&M’s global presence shows north/south divide

Growth potential in North America and Eastern Europe for H&M

Evolution of retail focus model: Where next?

Internet Retailing: Store-to-Door Grows in Appeal

The pros and cons of internet retailing

The rise and rise of online sales

Developed regions dominate but Asia-Pacific is catching up

Who is driving apparel online growth?

More to come from both specialists and mixed goods retailers

Where to next? M-commerce and brand building online

Case study: Asos

Asos’s sales soar

Asos is a leader, but can others follow?

The outlook for the internet retailing channel is very positive

Conclusion

Looking out to the future : Strategies for future growth

Definitions

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