Apple’s retailing business remains a core part of its overall development strategy; its flagship stores (which are in the middle of a redesign) and its in-store service offer support to the brand’s premium positioning. A lack of meaningful product development and a bump in the road in China means the company has had an atypically difficult 2016, with product volume sales slumping. It still has very deep pockets and explosive potential, but faces an increasingly credible range of competitors.
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Euromonitor International's report on Apple Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Apple Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Apple Inc.
Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.
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