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Ardagh Group SA in Packaging

May 2018

Ardagh Group is a leading metal and glass manufacturer for the beverages and food industries. While glass bottles and metal food cans, two of Ardagh’s key packaging offer, remain stable globally, its metal beverage can activity offers much stronger prospects. Despite its main presence in the mature Western European and North American markets, the group continues to see its revenues grow year on year thanks to acquisitions as well as its dynamic approach to light weighting and design innovation.

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Overview:

Euromonitor International's report on Ardagh Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of Ardagh Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ardagh Group SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Ardagh Group SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
Financial performance 2017
SWOT: Ardagh Group SA
Strategic objectives and challenges

Market Assessment

Glass benefits from beer in Latin America and water in Western Europe
Glass struggles in beer globally but expands in most other applications
Developed and developing regions both offer growth prospects for metal
Metal beverage cans drive overall metal packaging growth

Geographic and Category Opportunities

Soft drinks in glass set for growth in Western Europe and North America
Glass bottles convey a safety and healthy image in Western Europe
Glass prospects vary across regions, Latin America to offer strong growth
Beer offers better prospects for metal than glass in Ardagh’s key regions
Beverage can sales driven by performance of beer and carbonates
Processed meat and seafood to generate largest food can volumes
Developing world as core driver of food can growth
Improved canned food image boosts volume sales in France
Rising demand for convenience drives easy-open can ends

Operations

Global manufacturing presence across 22 countries

Recommendations

Looking forward
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