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Ardagh Group SA (Metal) in Packaging

July 2011

In January 2011 Ardagh Glass Group announced the acquisition of global metal packaging group Impress Coöperatieve U.A. for €1.7 billion from private equity firm Doughty Hanson. The enlarged business now trades as Ardagh Group SA. In March 2011 Ardagh announced the further acquisition of Finanziaria di Partecipazioni Industriali to further consolidate its position in metal. This report provides analysis of Impress Metal packaging prior to the purchase by Ardagh in January 2011.

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Euromonitor International's report on Ardagh Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of Ardagh Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ardagh Group SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Ardagh Group SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
SWOT - Ardagh Group (Metal)
Continuation of pure play model?

Competitive Positioning

Competitive landscape

Market Assessment

Metal food cans key for Ardagh Group (Metal)
Poor outlook for metal food cans
Strongest opportunities in emerging markets

Category and Geographic Opportunities

Canned/preserved drives growth, pet care falls
Canned/preserved drives growth, pet care falls
China to lead metal food can growth
Rigid plastic to outperform metal
Rigid plastics to show stronger growth than metal in the US
Metal needs to overcome prejudice
Asia Pacific – price sensitive but good conditions for metal
Rise of easy-open ends indicative of growing maturity
Focus on mature markets for aluminium bottles


Ardagh further consolidates metal activities


Emerging markets and easy-open can ends

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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