Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Retail and E-Commerce Our experts provide analysis on the retail industry, featuring insights from a local to global level on where and how consumers will shop across both traditional and emerging retail channels.

2019 Marks the First Year Where More Than Half of the Population Is Using the Internet

Euromonitor International  Profile Picture
Euromonitor International Bio

CHICAGO – More than half of the global population is using the internet in 2019, compared to 24% in 2009, according to global market research company Euromonitor International.

Register for a free live webinar, “Five Key Traits Defining Connected Consumers,” on Tuesday, Sept. 24 at 9 a.m. CDT with Michelle Evans, head of digital consumer at Euromonitor International, to uncover the most influential consumer segment of today’s digital world.

Smartphones are the go-to device for internet access with 50% of the global population using a mobile phone to connect in 2019.  Consumers purchased more on mobile phones than any other device for the first time in 2018, spending US$2.7 trillion on products and services, according to Euromonitor International.

“Widespread connectivity ushered in speed, convenience and instant access across life,” Evans said. “Now, connected consumers have more power at their fingertips and companies are under pressure to deliver personalised experiences across all channels.”

Industry professionals ranked artificial intelligence and internet of things as the top-two technologies, respectively, impacting businesses over the next five years, according to Euromonitor International’s Digital Consumer Industry Insights Survey. Both will lead to improved customer engagements in the near term.

Join Euromonitor International’s webinar to explore the defining characteristics of connected consumers. To reserve your seat, visit http://bit.ly/2NoBKYI.

– ENDS  –


For further information, please contact:

Marissa Bosler

Senior Communications Executive - Euromonitor International

Tel: +1 (312) 922 1115


About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

Interested in more insights? Subscribe to our content

Latest Insights


Euromonitor International 13 September 2023

The Influence of Celebrity-Backed Beauty in Men's Grooming

Olivia Stelmaszczyk 08 September 2023

Shop Our Reports

Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market…

View Report

Global Inflation Tracker: Q3 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…

View Report

Voice of the Consumer: Digital Survey 2023 – Key Insights

This report summarises findings from the Voice of the Consumer: Digital Survey, which was fielded in March and April 2023. This annual survey of 20,000…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More