Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21
Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

2020 Global Consumer Types: Who Is the Self-Care Aficionado?

Euromonitor International Profile Picture
Euromonitor International Bio

Best ways to target the Self-Care Aficionado

• Promotion of products that facilitate time spent with immediate family and close friends
• Prioritising products that enhance personal well-being including physical exercise, mental health and self-care
• Marketing products and services in collaboration with travel and cultural experiences

Impact of Coronavirus (COVID-19) on the Self-Care Aficionado

The Self-Care Aficionado highly values international travel and cultural experiences that differ from their own. In the wake of COVID-19, travel is one of the most disrupted industries and is likely to have significant long-term challenges. Self-Care Aficionados may have to change their travel preferences to focus on domestic or local leisure activities and virtual experiences.

The amount of importance placed on health is likely to stay the same or increase. As preventative healthcare measures become more common, it is likely that Self-Care Aficionados will be early adopters of any innovations in this space.

Why segment consumers by type?

Grouping consumers solely by demographics when looking at their buying behaviour and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor International’s annual Consumer Types analysis looks beyond standard demographics and profiles distinct personality-driven consumer types at both the global and country level.

Changes in attitudes and habits can be tracked through our Consumer Types Series year-on-year, giving valuable insight into what consumers want and need, even distinguishing among those in the same demographic group.

To find out more on our 2020 global Consumer Types, download our free white paper here.

Interested in more insights? Subscribe to our content

Latest Insights

Money 20/20

Euromonitor International 17 September 2021

Electric Mobility: What’s Going to Drive the Polish EV Market?

Fransua Vytautas Razvadauskas 17 September 2021

Shop Our Reports

Innovation and Population Ageing: Adapting to the Longevity Era

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older…

View Report

Current and Future Drivers of Asia Pacific consumer markets

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink…

View Report

Unleashing Consumer Finance Innovation in Asia Pacific

Prior to the Coronavirus (COVID-19) pandemic, Asia Pacific had already begun to emerge as a leading edge of development in financial technology and digital…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More