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According to the World Health Organisation roughly one in ten of the world's population have no choice but to get water from wherever they can, whether it's a dirty pond or an expensive water vendor. This year rather than mailing traditional greeting cards Euromonitor chose to make donations to organisations working to provide access to clean water for some of the world's poorest communities.
Organisations supported include:
Just a Drop - constructing wells, boreholes, pipelines, hand pumps and latrines in some of the poorest and remotest regions in the world
Playpumps - supplying rural communities with clean drinking water by means of a sustainable pumping system, powered by the play of children
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