Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

Advancing the Business of Tea: How Key Vertical Markets Can Profit Through Tea

Howard Telford Profile Picture
Howard Telford Bio

WTE White Paper Art 1World Tea Expo (June 15-17 in Las Vegas) Launches New White Paper – Advancing the Business of Tea

Complimentary White Paper Features Speakers and Thought-Leaders from World Tea Expo, Including Howard Telford of Euromonitor International

World Tea Expo launched a new white paper that provides valuable insights about some of the most important tea-business topics for vertical markets, including prospects in global tea, success in tea retail, educating the customer’s palate, restaurants and hotels enhancing their tea programs, and marketing tea to the next generation, among other subjects.

The white paper, Advancing the Business of Tea: How Key Vertical Markets Can Profit Through Tea, is free and available to download now at worldteaexpo.com/whitepaper.

World Tea Expo is the leading tradeshow focused on advancing the business of tea. The event takes place June 15 – 17, 2016 (with pre-conference events June 13 – 14) in Las Vegas, Nev. at the Las Vegas Convention Center. Registration and the conference agenda can be found at WorldTeaExpo.com.

The topics in the white paper – which highlights World Tea Expo speakers – are just some of the themes that will be explored at World Tea Expo in Las Vegas.

Highlights include:

  • Five Keys to Success in Tea Retail – Charlie Cain, Building Oz
  • A Conversation with Maria Uspenski, The Tea Spot – on Tea as a Healthy Lifestyle Product
  • RTD Teas: Your Tea May Not Be as Healthy as You Think – Youngmok Kim, Ph.D., Synergy Flavors
  • Tea for the Global Traveler: Five Opportunities for Hotels and Restaurants – Kathy YL Chan
  • Restaurateurs, Chefs, Mixologists and Retailers: Remember That Tea Is Way More Than a Beverage – Robert Wemischner, The Dessert Architect
  • Chai from India: Go Beyond the Masala Chai, Create a Memorable Experience for Your Customers – Snigdha Manchanda, com
  • Adding Kombucha to Your Tea Shop or Café Will Boost Sales & Bring In New Customers – Leanne Herrera, Zama Tea and Kombucha
  • A Conversation with Gail Gastelu, The Tea House Times – on Tea Culture and Its Impact in Tea Rooms
  • A Beverage Based Romance: Marketing Tea Cafés to the Next Generation – Kevin Christiansen, Cafe Barnabas
  • A Conversation with Julee Rosanoff, NW Tea Festival – on Starting a Local Tea Festival
  • #DrinkTea Campaign Aims to Improve and Expand Tea Consumption – Gail Gastelu, The Tea House Times
  • What It Takes to Become a Successful Entrepreneur in a Competitive Industry – Ryan Florio, Inca Tea
  • FDA, GMP, SSOP, FSMA, HACCP, OSHA or USDA? – Scott Svihula, Hula Consulting

To download the free white paper from World Tea Expo, visit worldteaexpo.com/whitepaper. To register for World Tea Expo, or for additional information, visit WorldTeaExpo.com.


Interested in more insights? Subscribe to our content

Latest Insights

Three Challenges To Delivering Consumer Need States

Shane MacGuill 24 February 2023

NCA Annual Convention

Euromonitor International 19 January 2023

Shop Our Reports

Tea in Middle East and Africa

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and…

View Report

Juice in Asia Pacific

Health concerns are influencing the performances of the various juice products across Asia Pacific, with NFC 100% juice, for example, seeing dynamic growth in a…

View Report

Coffee in Asia Pacific

Per capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature.…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More