Remaining in negative territory for the second year running, the global alcoholic drinks market declined 0.2% in 2016. A basically stagnant top line growth figure is, however, a marked improvement on the bleak performance of the previous year – primarily a result of considerably reduced rates of decline in Asia Pacific and Eastern Europe. Further market consolidation took place in 2016, with leader A-B InBev seeing its share of alcoholic drinks rise to 21.5%, mainly through acquiring SABMiller.
Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and…
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View ReportPer capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature.…
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