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DrinksFrom coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
Remaining in negative territory for the second year running, the global alcoholic drinks market declined 0.2% in 2016. A basically stagnant top line growth figure is, however, a marked improvement on the bleak performance of the previous year – primarily a result of considerably reduced rates of decline in Asia Pacific and Eastern Europe. Further market consolidation took place in 2016, with leader A-B InBev seeing its share of alcoholic drinks rise to 21.5%, mainly through acquiring SABMiller.
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