Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21
Food With consumers engaged with food like never before, our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights into food.

APAC Consumer Food Consumption Habits

8/24/2018
Chethana ArunKumar Profile Picture
Chethana ArunKumar Bio
Share:

Religious Influences on Food Habits 

The most populous region, Asia Pacific, is filled with a variety of religions including Hinduism, Islam, Christianity and Judaism. Food manufacturers, brands and retailers have to learn to navigate this challenging landscape including these different religions and the eating habits that are associated with them in order to be successful. According to the 2017 Lifestyles Survey, 43% of Asian consumers agree that spiritual beliefs are an important part of life and therefore religious dietary restrictions are likely to affect their food consumption habits. 33% of Asian consumers also indicated they read nutrition labels before consuming any food or beverages. By clearly outlining ingredients on labels, food manufacturers, brands and retailers can help consumers make quick and informed decisions during purchase about whether certain products are compliant to their religious needs.

Dietary restrictions should not only be taken into consideration by food manufacturers, brands and retailers but also by restaurants. There has already been an increase in the number of global food chains offering halal food as they start operating in the Asia Pacific region, some of these include KFC, Nando’s, Subway and Burger King.

100%

Fitness Enthusiasts Drawn to Health Supplements 

Consumers in Asia Pacific show more positive attitudes towards exercise routines compared to other regions. According to the 2017 Lifestyles Survey, 32% of Asian consumers participate in at least 3 types of exercise each week, including cycling, intense physical exercise, individual sports, team sports and yoga.

With increased awareness about healthy living and the benefits of health supplements, consumers in Asia Pacific are actively including them as part of their diet with more than half of Asian consumers indicating they take health supplements or vitamins at least weekly. Calcium, multivitamins and vitamin C are top 3 health supplements that Asian consumers are seeking. Vitamins and dietary supplement manufacturers, brands and retailers have a high growth potential in Asian markets, especially as Asia Pacific is predicted to be the region with the highest total consumer spend by 2023, overtaking North America.

100%

Interested in more insights? Subscribe to our content

Latest Insights

Expo ANTAD & Alimentaria México 2021

Euromonitor International 23 September 2021

Seafood Show Latin America Connect 2021

Euromonitor International 23 September 2021

BHB Food - 11th edition

Euromonitor International 17 September 2021

Shop Our Reports

Packaged Food Quarterly Statement Q3 2021

This briefing examines Euromonitor International's Q3 2021 packaged food forecasts, which have been updated in accordance with macroeconomic changes and the…

View Report

Restaurant At-home: Innovating With the Culinary Experience

More than one year into the pandemic, we revisit the topic of increased home-cooking, restaurant avoidance and the way that home working moves the lunch…

View Report

Sustainable Eating and the Environmental Cost of Food

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More