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Availability and Usage of Digital Services to Accelerate in Emerging Markets

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SAO PAULO – E-commerce sales in developing countries recorded a 30% growth in 2014-2019, reaching US$834 billion, according to global market research company Euromonitor International.

In its new report “Identifying Digital Trends in Emerging Markets” Euromonitor examines how the pandemic impacted the availability and usage of online services in developing economies.

“The pandemic prompted an environment in emerging markets where brands can compete for the growing segment of consumers that are now willing to increase their usage of digital services,” comments Karinne Lelouch, consultant at Euromonitor International.

According to Euromonitor International’s Voice of the Industry: COVID-19 Survey, 60% of business professionals in emerging markets believe that consumers will increase online shopping and reduce in-store shopping in the mid-term or permanently.

Emerging markets must develop efficient online payment systems for e-commerce players to succeed. However, financial inclusion remains a challenge in countries like Peru, Argentina and Egypt, where more than 50% of the population is unbanked, and cash is often the only payment option.

“Retailers will keep improving their omnichannel experience to meet new consumer needs in 2020 and beyond,” adds Gustavo Gomez, senior consultant at Euromonitor International. “The digital industry has become even more attractive for investors and competitors trying to meet the rapidly growing demand.”

Download Euromonitor International’s free report to understand the challenges of digitalisation and opportunities to improve online experiences in emerging markets.

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For further information, please contact:

Adriana Sandoval

Communications Executive - Euromonitor International

Tel: +55 11 2970-2175


About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

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