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Health and BeautyWe examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Despite a moderate slowdown the beauty industry remained robust in 2013, with mass beauty outperforming premium. While Asia Pacific and Latin America weakened, Middle East & Africa continued to expand steadily. The power shift to emerging markets will continue, with over 50% of total beauty sales by 2018 set to come from the developing world. Deodorants defied the global slowdown thanks to strong innovations in Brazil, while skin care growth waned due to dampened spending in key Asian markets.
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