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ConsumersOur insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
Future growth in India is expected to be fuelled by non-metro, Tier 2 and 3 cities. This briefing looks at historic and expenditure and the forecasts the markets that are will be driven by these geographies. The top 18 Tier 2/Tier 3/ non-metro cities have been analysed to identify trends in consumer expenditure. It was found that households in these 18 cities will see a shift towards discretionary spending.
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