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Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.

Changing Dynamics of Precious Metals in Real Jewellery

2/20/2014
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Datagraphic illustrating the Changing Dynamics of Precious Metals in Real Jewelry

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Fluctuation in unit price of precious metals is one of the primary drivers of jewellery value sales. Gold jewellery accounts for 60% of real jewellery value sales in 2013, and is thus key to the precious metals trade. As gold and platinum further their influence over real jewellery in emerging markets, costume jewellery partnerships will become vital for silver producers over 2014-2018.

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