Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Changing Landscape of India’s Income, Expenditure and Population

Euromonitor International Profile Picture
Euromonitor International Bio

India’s income and spending levels recorded sustained growth over 2010-2015, on the back of the country’s strong economic expansion. However, on a per capita basis, income and spending levels in India remain below Asia Pacific averages, and its income gap continues to gradually widen. In the long run, consumption is expected to gain an increasingly important role in the Indian economy, while trends like lifestyle changes and population ageing will also influence consumer spending patterns.


Opportunities with Urbanisation

  • Urban households generally enjoy higher purchasing power
  • Greater demand for consumer goods and services
  • Transition to smaller households can boost spending and give rise to new consumption trends
  • Investment opportunities in housing, utilities, transportation and other urban infrastructure


Challenges with Urbanisation

  • Over-crowding leads to housing shortage and a rising number of people living in slums
  • Lack of urban job opportunities exacerbates poverty and inequality
  • Pollution and associated health issues
  • Inadequate infrastructure of improved water, sanitation and electricity affects the business environment in urban areas


India’s mega-cities centres are home to urban consumer and their varying consumption patterns:


Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

New Consumer Landscape: Consumerism and Beyond

Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years,…

View Report

Voice of the Industry: Consumer Lifestyles 2022

This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More