Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Economy Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

China Demographics: With Challenges Come Opportunities

An Hodgson Profile Picture
An Hodgson Bio

China’s consumer landscape is changing. Falling birth rates, rising wealth, higher life expectancy and migration are driving major shifts in the country’s demography. Slowing population growth, rapid ageing and increased health risks undermine labour and consumer market potential, while rapid urbanisation weighs heavily on resources. Nevertheless, businesses that can cater to the needs of China’s increasingly-urbanised households and expanding elderly segment will find vast opportunities.


Growth in China‘s population is set to slow down in the long run, as birth rates remain low. A dwindling workforce will put upward pressure on labour costs and affect China‘s competitiveness, while the risk of labour shortage represents an opportunity for industrial automation technologies.

China’s consumers are getting older, with one in every six persons aged 65+ by 2030. Rapid population ageing poses a threat to China’s pension system and undermines labour productivity and market growth potential. Nevertheless, the growth of elderly consumers will create new business opportunities, particularly in the elderly care, health, wellness and home appliances sectors.

Despite some recent slowdowns, the rural-urban migration trend continues in China, with strong expansion expected for lower-tier, mid-sized cities. Urbanisation will lead to changes in household size and lifestyles, while supporting middle class expansion and fuelling consumer demand. Urban infrastructure is under growing pressure, but this also give rise to new business models.

Chinese consumers enjoy higher life expectancy, but also encounter more health problems, such as diabetes, obesity and high blood pressure. To mitigate health risks, consumers are increasingly embracing healthier living and eating lifestyles.

Despite major demographic challenges, China continues to represent a fast-growing consumer market with vast opportunities for businesses. The country‘s increasingly-urbanised consumer landscape with an expanding middle class and changing family/household structure is creating new consumer trends, which will shape the ways businesses create and market their products in the future.


Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Occasion Innovation in Snacks: Routine Concepts

As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has…

View Report

Global Industrial Trends

This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More