China: Consumer Lifestyles in 2016

The country is at a turning point in terms of consumer lifestyles and the generational gap between younger consumers and those who endured the Cultural Revolution. Older consumers are fastidious savers and work defines them, whereas the younger generation are drastically different. They are comfortable spending and they are increasingly individualistic and independent. They want their own personal style and they want to show it off on social media.

Get the Consumer Lifestyles in China report.