Emerging markets are being reshaped by newly adopted trends and consumption behaviours, as newly urbanised households gain access to a variety of retail and commercial services available in cities. Countries such as Nigeria and China are witnessing unprecedented speed of city development. Opportunities in these markets lie for household goods and services retailers that cater to the urban middle classes; digital brands that benefit from greater user numbers; and real-estate sectors driven by swelling demand for housing. This visual is part of a series that highlights key trends from Euromonitor’s Emerging Households strategy briefing.
