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The Philippines boast Southeast Asia’s third highest total consumer spending (behind Indonesia and Thailand), but with the region’s second largest population it is nevertheless an underperforming market. As food, non-alcoholic drinks and housing absorb over half of the household budget, Filipinos have a low capacity for discretionary spending. Consumer spending growth will accelerate through to 2030, backed by the country’s economic growth, youthful population and rising middle class.
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