Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Datagraphic: Consumer Spending on Bath Textiles

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India has the lowest per household expenditure in bathroom textiles in the world. Access (or the lack of it) to household facilities, such as bath or shower, is the single most important element determining this low expenditure. However, other key indicators (from penetration of washing machines to female employment) also play a key role, and show why China is well ahead of India in this market.

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