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Health and BeautyWe examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
As sports nutrition continues to outpace the overall consumer health industry, interest in the category from non-traditional customers and producers alike is growing rapidly. While protein has long been the bedrock of sports nutrition, much of the innovation in this dynamic category is coming from non-protein products – including creatine, amino acids, and carbohydrate- and caffeine-based combination pre-workout mixes – which are becoming increasingly popular in a number of markets.
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