Aerosol sprays are the most popular deodorant format, due to their ease of application and instant dryness. However, consumer preferences for deodorant sizes vary by region. India, the most dynamic market, shows preference for larger sized sprays, as they are often shared by the family. By contrast, growing environmental concerns in Western Europe prompted Unilever to release a compact 75ml version across its leading brands in the UK, a trend set to shape the deodorants market in the future.
Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers…
View ReportThe disposable hygiene industry is expected to see continued growth after a temporary setback in 2022, supported by improved health awareness, product…
View ReportThis report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…
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