Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

Diageo Now World’s Undisputed Biggest Spirits Producer by Volume

Euromonitor International Profile Picture
Euromonitor International Bio

The apparently successful tender for a further 26% of UB Group’s United Spirits operations, giving it a majority 55% stake in the world’s third biggest spirits producer by volume, gives Diageo an unassailable position as the world’s leading spirits producer by volume. Based on 2013 volumes Diageo will have over 9% of global spirits volumes and nearly 2 billion litres in volumes.

As can be seen from the chart below, it will also become the leading player globally in whiskies and rum and further strengthen its lead in vodka.


Source: Euromonitor International

The key benefit for Diageo will be the access to United Spirits unrivalled distribution network and knowledge. In a country, where in effect each of the different 27 states is a different country. However the acquisition is not without its challenges for Diageo, the latest example of which has been the numerous postponements of the publication of United Spirits annual results.

The offer once completed, will also completely change its geographic profile, almost reversing its mature vs emerging market geographic spread it had in 2008 in spirits in volume terms. Although this will not be matched in value terms due to the low value of United Spirits’ spirits brands.


Source: Euromonitor International

This transformation has come primarily through acquisition of which United Spirits is the latest, following Mey Icki of Turkey and Ypióca of Brazil, but also organic growth through greater focus and emphasis on those markets

Interested in more insights? Subscribe to our content

Shop Our Reports

Tea in Middle East and Africa

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and…

View Report

Juice in Asia Pacific

Health concerns are influencing the performances of the various juice products across Asia Pacific, with NFC 100% juice, for example, seeing dynamic growth in a…

View Report

Coffee in Asia Pacific

Per capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature.…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More