Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Services Our expert insights reveal the key consumer and industry trends shaping global services, including best-in-class innovations in technology, customer experience and sustainability to thrive in dynamic times.

Differences Persist Between At-Home, Away-From-Home Coffee Culture in Latin America

Euromonitor International Profile Picture
Euromonitor International Bio


Brazilians and Venezuelans prefer fresh brewed coffee, while Chile and Mexico are predominantly instant coffee drinkers. However, there has been an influx of specialist coffee shops across the region, most notably in Brazil, Colombia, and Mexico. These coffee shops are popular as a "third place" for consumers to socialize while drinking coffee based beverages. This rise of café would lead one to assume that consumers are growing an appreciation for higher quality coffee, often more associated with the Arabica or "fresh brewed" variety compared to instant. However, as the datagraphic above demonstrates, such is not the case. While Brazil is still a dominant fresh brewed coffee nation, Colombians have begun to consume more instant coffee in relation to fresh, despite having strong coffee shop growth. Fresh brewed coffee consumption in Mexico is up, but by only a very slight margin. The growing café culture seems to have little to no affect on instant v. fresh preferences, as preparation of coffee at home is often rooted in affordability, convenience, and tradition.

Interested in more insights? Subscribe to our content

Shop Our Reports

Full-service Restaurants in The Middle East and Africa

Full-service restaurants in the Middle East experienced a significant decline during the pandemic, due to their relatively high price and the nature of the…

View Report

World Market for Duty-Free: Unlocking Value and New Opportunities

The outlook for world duty-free looks rosy, as pent-up demand and the recent reopening of China are powering tourism recovery, despite the headwinds caused by…

View Report

Disruptive Trends of Digital Banks in Asia Pacific and Australasia – How to Win the Profit Battle

Benefiting from growing smartphone penetration, supportive regulations and so on, a growing number of digital banks have been launched, challenging the…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More