Economic Inequalities to Impact Brazil’s Consumer Market Growth Potential

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Brazil has Latin America’s largest consumer market with rising incomes and an expanding middle class. However, economic inequalities persist, as the industrialised southern states charge ahead with higher income and spending. Inequality, coupled with high inflation and rising interest rates, can hamper the country’s consumer market expansion. Over 2014-2030, real consumer spending growth is set to slow to an average 3.9% per year, from average 5.2% per year recorded over 2008-2013.