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Economy Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

How to Use Economy, Finance and Trade Data to Enhance your Business Strategy

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No market operates in isolation from the economy. Economic conditions provide a context for the health of the consumer market, purchasing power and business confidence. Furthermore, as world trade and investment become more interconnected against the background of globalisation, no country is immune to fluctuations in the global economy. Consumer behaviour and purchasing power are highly reliant on economic realities on the ground.

Economic data provides insights into the best growth opportunities and any risks on the horizon, which are crucial to decision-making for businesses operating worldwide. Together with the use of Analytics models and “what if” macro scenarios, such market intelligence will assist companies in altering their existing market/expansion strategies and formulating resilient policies so that profit levels are optimised, for long-term success.

Businesses and organisations normally rely on a wide range of data sources including OECD, World Bank, IMF and Eurostat for different indicators. However, the benefit of working with Euromonitor International is that all data is consolidated in one place. In addition, we complement the data with interesting insights highlighting emerging opportunities.

Euromonitor International’s Economy, Finance and Trade data contains more than 850 indicators across 210 countries (and by region) with a time-series of 1977-2030. A standardised, cross-country comparable, regularly updated data set covering a wide variety of indicators and countries is what makes our economic data unique.

Top 5 Uses for Passport Economy, Finance and Trade

Euromonitor International’s Passport Economy, Finance and Trade data answers critical business questions:

1. What is the global, regional and country specific economic outlook?

Economy, Finance and Trade data covers a wide range of indicators including GDP growth and breakdowns, foreign trade, government finance and confidence (business and consumer), while Euromonitor International’s frequently updated forecasts help to anticipate what is on the horizon.

Euromonitor has a flagship report titled: Quarterly Global Economic Forecasts, which provides the latest macroeconomic projections, expert economists' assessment of the global economy and discussion of recent events with a deeper analysis of key economies. For example, the report in Q2 2017 highlighted the Trump Administration’s shift towards more mainstream Republican policy, creating less uncertainty around the US economy. There was also an improvement for China as risks of a trade war dissipated.

Source: Euromonitor International Global Economic Forecasts Strategy Briefing

2. What scenarios should we consider in decision making and horizon scanning?

Passport Economy, Finance and Trade houses Euromonitor International’s Macro Model, which is a unique and powerful interactive tool to examine various "what if" scenarios for core macro variables. This enables clients to stress-test their strategy against hypothetical global risks and individual country scenarios, enabling them to see the flow-on effects on each country.

For example, India is projected to be the fastest-growing major economy (of the G20) in 2017, but the country is not immune to global risks. A Chinese Hard Landing, however, would have far bigger repercussions for India than a No-Deal Brexit scenario. This highlights the closer economic ties that India has to China compared to the UK. A Chinese Hard Landing would have notable spillover effects throughout the Asia Pacific region, impacting other economies that India has linkages with.

Source: Euromonitor International Macro Model

Note: Data from 29 June 2017 update

3. How will the China slowdown impact my industry?

China's economic growth is half of what it was in 2007. Annual real GDP growth is expected to further decelerate from 6.7% in 2016 to 4.5% by 2030. For global operators in industries like foodservice, this means a changing demand for foreign goods and concepts and that the “anything wins” approach is no longer as effective.

For example, while some global foodservice companies, such as McDonald's and YUM! Brands have struggled to adapt, Starbucks has managed to sustain double-digit growth in both outlets and value. Starbucks is expected to add 500 stores each year for the next five years to its current 1,957 outlets in China and has successfully adapted to consumers' increasingly urbanised lifestyles and regional taste differences.

Source: Euromonitor International Economic Barometer

The combination of frequently updated and in-depth data with Euromonitor International’s Macro Model is what makes the Economy, Finance and Trade data a unique and vital part of a company’s strategy. With quarterly and monthly updates, this information allows companies to stay on top of the latest economic developments and take their strategy to the next level with the use of our interactive macro scenarios.

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