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Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Euromonitor International Explores Eight Megatrends to Shape Consumers Markets

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LONDON, UK – Global market research company Euromonitor International revealed today in-depth analysis for the 8 megatrends which will have the furthest-reaching impact on industries and consumers in the years through to 2030.

A megatrend is a long term shift in behaviour or attitude that has a global impact and crosses multiple industries. Megatrend analysis can help businesses to better anticipate market developments and lead change for their industries, as shifting economic power, technology, population change, environmental pressures, and changing values take place. The series was launched in September 2017 and Euromonitor International will be exploring each of our 8 focus megatrends in more depth every quarter.

The complete list of Megatrends includes:

  • Connected consumers
  • Ethical Living
  • Experience More
  • Healthy living
  • Middle Class Retreat
  • Premiumisation
  • Shifting Market Frontiers
  • Shopping Reinvented


Our latest megatrends reports explore a diverse range of topics:

The Connected Consumers megatrend explores the “Can do” Versus “Should do” Thinking, the impact of the Internet of Things on consumers and the pervading influence of Artificial Intelligence.

The Ethical Consumer is about mindful consumerism and how the 3 As -Awareness, Availability and Affordability- drive ethical consumption, while yet still lag behind efficacy and value in purchasing decisions.

The Experience More megatrend investigates how brands need to keep the consumer at the heart of their strategies across the customer journey, creating a seamless and increasingly tailored experience across the path to purchase.

The Healthy Living megatrend delves into the new face of healthy ageing and how companies can support older consumers, many of whom are still working and caring for children, to maximise their healthy years, targeting them sensitively and avoiding stereotypes.

The Middle Class Retreat megatrend investigates the fickle savvy, value-conscious and disloyal middle class consumers across developed markets, who prefer to listen to each other than to brands. The Premiumisation megatrend looks at foodservice sector and how brands in nearly every industry can look to foodservice for inspiration, innovation and building engagement with consumers.

The Shifting Market Frontiers megatrend explores Asia as the region which will be responsible for half of global growth in consumer expenditure, while Shopping Reinvented delves into consumers’ demands for convenience and experience throughout the shopper journey and explores the importance of empathy and innovation in winning today’s consumers.

To read more on megatrend analysis at Euromonitor download our free whitepaper here or listen to our webinar here.


For further information, please contact:

Asti Michou

Communications Executive - Euromonitor International


+44 (0) 20 7251 8024 EXT 1402


About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

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