Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Elderly Consumers in Developed Countries Can Provide an Important Source of Growth

Euromonitor International Profile Picture
Euromonitor International Bio


As the share of population aged 65+ rise in almost every country, the elderly consumer market will grow in importance. In the developed world, people aged 65+ generally enjoy high incomes from a portfolio of investments including pensions, property and financial instruments. Whilst younger consumers in advanced economies are reigning in their spending as a result of continued economic uncertainty, companies can still generate growth in these markets by stimulating demand among older consumers.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

New Consumer Landscape: Consumerism and Beyond

Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years,…

View Report

Voice of the Industry: Consumer Lifestyles 2022

This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More