Elderly Consumers in Developed Countries Can Provide an Important Source of Growth

As the share of population aged 65+ rise in almost every country, the elderly consumer market will grow in importance. In the developed world, people aged 65+ generally enjoy high incomes from a portfolio of investments including pensions, property and financial instruments. Whilst younger consumers in advanced economies are reigning in their spending as a result of continued economic uncertainty, companies can still generate growth in these markets by stimulating demand among older consumers.