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ConsumersOur insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
As the share of population aged 65+ rise in almost every country, the elderly consumer market will grow in importance. In the developed world, people aged 65+ generally enjoy high incomes from a portfolio of investments including pensions, property and financial instruments. Whilst younger consumers in advanced economies are reigning in their spending as a result of continued economic uncertainty, companies can still generate growth in these markets by stimulating demand among older consumers.
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