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Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Emerging Regions Drive Global Growth in Traditional Toys and Games

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Euromonitor International’s latest research reveals the highest global growth for traditional toys and games for more than a decade in 2014 as emerging regions continued to drive sales.  Eastern Europe and Latin America were the fastest growing regions recording 9% and 7% value growth, respectively in 2014 while construction was the most dynamic category in a 7th consecutive year. China is forecast to be the world’s growth engine in toys adding over US$4.4 billion to the global sales by 2019.



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